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Leith Cars Blog

Leith Fully Detailed: The Thoughtful Modesty of Leith Volvo

LeithFullyDetailed

Every Monday, to quote Edward Murrow, “we dig deep in our history and our doctrine” to find one of our dealerships and tell its story. Murrow was a legendary journalist and a Tar Heel, after all, a native of Guilford County, so we feel he has some connection to how we tell stories. Today we look at a place southeast of Guilford County, the tiny hamlet of Fayetteville, which stages our dealership of the week: Leith Volvo.

Established in 1988, Leith Volvo has been around longer than Michael Keaton’s Batman movie (1989). As you can imagine, being around that long has allowed the organization to build relationships with people in the community. At first glance, Fayetteville isn’t the most likely location for a Swedish-based automaker. Although Sweden is a frigid, harsh land, Volvos are known for being incredibly safe and comfortable.

Safe and comfortable are two distinctly American values as Mr. Murrow used to point out. Leith Volvo’s blog recently wrote about the decades of laudations that Volvo has received for their seats. Many automakers create lots of bells and whistles, but few focus as Volvo does on the more basic experiences a person has with their car, e.g. how their seat feels. By making the most comfortable seats in the automotive world and then surrounding the cabin with some of the most ingenious safety devices conceived, Volvo has found its way onto the roads and highways of North Carolina.

With a history of innovations that includes the patent-free three-point seat belt in 1959, and more recently the inflatable car seat for toddlers and infants, Volvo has defined itself by creating unique features that don’t have to do with flash, horsepower or sensation. Instead, by being mindful of the small actions that people are likely to use day-in and day-out, the carmaker from Sweden retains a loyal following, of which North Carolina is happy to add its numbers. Stop by if you’re in town and want to support a retailer with decades of history.