It's Easier Here.
Leith Cars Blog
Reviews posted on websites and social media platforms, in large part, form the reputation of a business. Consumers have instant access to resources like DealerRater and Cars.com, which display star-ratings and testimonials about the buying process other people experienced. It can be so detailed that individual brand ambassadors and finance specialists can be named – and often tagged – in the written review. We encourage the practice of sharing experience, for it helps keep people and dealerships accountable for their actions.
At Leith Cars, we established a culture of customer-oriented approaches years ago and staunchly maintain that principle today. It is thanks to this consistency that we rarely encounter poor reviews, but we immediately address them when we do. More often than not, our team gets to congratulate a team member on creating a great experience for our customers.
One of the most recent interactions happened at Auto Park Honda on July 2nd. Emmy McLean turned to DealerRater to post about her five-star experience at the dealership. She titled it, “I’ve been converted from Toyota.”
We pride ourselves on not perpetuating hackneyed ideas of the dreaded car salesman. You’ve seen dramatizations of them in television and movies: a guy wearing a cheap suit with hair slicked back, smilingly slyly as he swindles you without ever losing the glimmer in his eye. For Ms. McLean, she believes that if “you have any negative stereotypes about sales representatives in this industry, Chris [Kenney] will dispel them all. He conducts business with utmost transparency, credibility, expertise, and patience.”
Transparency. Credibility. Expertise. Patience.
In the service industry, the products are created with the intention to fulfill what you want. Features and options are added perks to better match your preferences, so we expect our staff to work with you – not for themselves. Chris was able to do that for Emmy by providing “impeccable service and even a sense of humor (the latter being of utmost importance to someone buying his or her very first car).” She went on to explain that Chris helped her get “exactly” what she wanted for a price “that could not be beat anywhere else.”
The purchasing experience does not, however, end there. Once a decision is made, a consumer must work through the financing process. We realize that credit ratings, financial institutions, and all of the other details of acquiring a loan can be stressful or aggravating. We want to mitigate those problems. In fact, Emmy found that working with Luigi [Galeazzi] made for an “easy financing process.” She went on to explain that she “had no idea those types of interactions could be even remotely pleasant, but [Luigi] made it happen.”
Why settle for less than a stellar experience? We encourage you to stop down at Auto Park Honda in Cary to see how we can convert you, too.
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